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The Role of Tour Operators in the Ethiopian Tourism Development

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Tour operating firms are key players in the tourism sector. In view of this, the roles they play in Ethiopian tourism was the subject of this study. Such things as their branch distribution, promotional methods they employ, the skills and training of their personnel, and the level of involvement of local communities in their operations were studied. It was observed that tour operating firms are highly vertically integrated, have low branch distributions in tourist attraction sites, employ limited promotional media, and involve local communities in some forms of tourism activities at tourist destination sites. The sector is also characterized by lack of skilled man power and appropriate infrastructures.

Product Specifications
SKU :COC15738
AuthorMahlet Seleshi
LanguageEnglish
BindingPaperback
Number of Pages64
Publishing Year2012-07-07T00:00:00.000
ISBN978-3659103117
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-25 00:00:00
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