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The Saudi Telecommunication Market

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

The research design is exploratory in nature. It is involved in understanding the mobile phone services in Saudi Arabia and its expansion last five years. The performance of two companies was studied with respect to their customer centric approach. The purpose of the monograph is to understand the CRM techniques pursued by these two companies. The research was conducted in two phases: i)The first phase used secondary data about telecom sector in Saudi Arabia and operations of major telecom companies. ii)The second phase used primary data collection through a structured pilot survey. Data was collected from suppliers and customers.

Product Specifications
SKU :COC71486
AuthorGhaleb Bakri
LanguageEnglish
BindingPaperback
Number of Pages104
Publishing Year2011-09-26T00:00:00.000
ISBN978-3846514313
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00