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The Simulation of Intimacy in Australian Online Advertising


Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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  • Product Description

Online advertising is a relatively new linguistic genre, situated somewhere between written and spoken discourse, traditional advertising language and Netspeak, and between mass and personal communication, on which little scientific research has been done so far. What distinguishes online advertising most from traditional advertising is that it opens up the possibility of addressing customers more directly, or of making them believe they are addressed directly, which allows the advertiser to create – or simulate – intimate conversations with their audience. This is reflected in the language of online advertisements on many levels, ranging from syntactic structures to specific vocabulary to pragmatic tools, such as presuppositions and simulated turn taking. The work at hand analyses the linguistic elements of Web advertising associated with the creation and simulation of intimacy on the word-, sentence- and discourse level.

Product Specifications
SKU :COC20679
AuthorAlexandra Gosch
Number of Pages128
Publishing Year2012-05-07T00:00:00.000
Edition1 st
Book TypeLiteracy
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-28 00:00:00