Category

share

The Strength of Weak Ties in Online Social Networks

The Strength of Weak Ties in Online Social Networks

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 
₹ 3,651

Availability: Out of stock

 

Delivery :

5% Cashback on all Orders paid using MobiKwik Wallet T&C

Free Krispy Kreme Voucher on all Orders paid using UltraCash Wallet T&C
Product Out of Stock Subscription

(Notify me when this product is back in stock)

  • Product Description
 

The use of online social networks such as Facebook.com are hypothesized to be affecting Robert Putnam’s (1995) theory of social capital. The research method is modeled after Dhavan Shah’s (2005) Information>Communication>Participation model. This study found that users of these sites tend to have an equal or greater likelihood of engaging in citizen communication or civic participation if they use social networks for informational purposes. Qualitative data indicates that users of online social networks communicate over greater temporal and geographic distances to maintain what Mark Granovetter (1973) calls weak ties. This study gives insight on how information is being shared between digital natives in online social networks, and how such information dissemination leads to the generation of social capital. Future studies focusing on specific features of online social networks that enable communication and civic participation are recommended, as is a comparison between levels of social capital creation between users and non-users of online social networks.

Product Specifications
SKU :COC38063
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-31
0 Review(s)