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The Structure and Communicative Impact of Shona Advertisements


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description

There has been increasing interest in advertising in Shona in Zimbabwe, previously the preserve of English. This development has received little attention from linguists. This monograph thus fills a gap. It examines the form and communicative impact of Shona advertisements using text linguistics. It asserts that these texts have cohesion so to decode them all structures must be co-interpreted. It lso established that these texts could be in the question and answer and the problem-solution- evaluation forms. The research further concludes that Shona commercial advertisements have both the presenting and hidden agendas while information giving ones had no hidden agenda. While the surface meaning was easily recognised, the deeper one was not. The presenting agenda enticed readers by highlighting the advantages of brands while the deeper meaning encompassed their liabilities. But most readers'' comprehension end with the presenting agenda. For information giving advertisements, all the information was clarified. The target readers of this publication are linguists, students, advertisers, agents and audiences of Shona advertisements.

Product Specifications
SKU :COC46994
AuthorShumirai Nyota and Davie E. Mutasa
Number of Pages68
Publishing Year2010-07-20T00:00:00.000
Edition1 st
Book Typelinguistics
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-04-08 00:00:00
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