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The Study Of Impact Of Celebrity Endorsement On Rural Consumers

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

ABOUT THE STUDY The celebrities in India are the role models for majority of Indians, they are so influenced by them that most of the population follows the trends of their dressing, styles and habits. This is the major reason for the companies to hire the celebrities to promote their products. The companies invest billions of to hire the celebrity for the promotion of their product. The companies believe that the celebrity changes the purchase intention of the consumers in India.

Product Specifications
SKU :COC64233
AuthorVaibhav Misra
LanguageEnglish
BindingPaperback
Number of Pages64
Publishing Year2013-02-07T00:00:00.000
ISBN9783659342486
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00