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The unfamiliarity with the telecommunications convergence usage

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description
 

This book presents a research that was used to analyze cost-benefit problems concerning technology usage. It proposes solutions based on users preferences, product technology, and consumers needs. Its first section includes business studies and solutions, presenting systems integration with the case of the University of Bergamo and its communication services. It also introduces the "Self- Realization Marketing", which has been misused and misunderstood in the market due to the necessity of excessive technology usage. Its second section discusses individual usage, presenting a qualitative study using netnography for iPhone''s introduction in the American market and a quantitative study in social presence and consumer''s behavior based on a survey developed at the University of Rhode Island and at Amazon Studies Institute, located in the United States and Brazil respectively. Its final section describes problems and solutions on regulations in the telecommunications sector and the extrinsic factors that have been affecting it. Results of the problems caused in social usage for this type of technology for individual and entrepreneurial users are also provided.

Product Specifications
SKU :COC71013
AuthorEmílio J. M. Arruda Filho
LanguageEnglish
BindingPaperback
Number of Pages216
Publishing Year2011-02-13T00:00:00.000
ISBN978-3639330779
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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