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The University President and Fundraising


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description

University presidents play a key role in raising funds for their institutions. These roles are well documented, and yet many presidents face challenges in raising adequate funds for their institutions. The presidents'' successes are measured by the dollar amounts they raise. Theodore Hesburgh is one university president who raised millions of dollars for the University of Notre Dame. At the time of his retirement in 1987, alumni giving was about 70% of the total funds received by the university. His communication with alumni suggests a formula for successful fundraising. This book is a rhetorical analysis of his 10 speeches to the alumni which shows the ways he structured his messages to positively affect giving. Analysis is rooted in Kenneth Burke’s pentad in which motivation, motive and identification are primary concerns in persuading the alumni to give. The book is especially useful to university presidents, professionals in rhetoric, communication, individuals in institutional development and fundraising.

Product Specifications
SKU :COC26790
AuthorPeggie Ncube, PhD
Number of Pages240
Publishing Year3/21/2010
Edition1 st
Book TypeOrganization & management of education
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00