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The urge to splurge


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 4,396

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  • Product Description

Impulse buying is a strange phenomena. It is something that makes one happy while surely ruining budgets. This book explores the consumer impulse buying behavior in an online context. With the flourishing future of E-businesses, marketers and entrepreneurs should look ways to tap this nature of consumers. The book examines the factors that influence unplanned purchases in an online environment. The factors highlighted in the book are from Pakistani consumers' perspective, where online shopping is fast becoming the convenient way to buying products.

Product Specifications
SKU :COC15118
AuthorMuhammad Mansoor Khan
Number of Pages124
Publishing Year2012-06-08T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00