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The Usage of Private Retail SAles Portals by Malaysian Urban Consumers

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

The purpose of this research is to explore the challenges and advantages affecting the usage of private retail sales portals by Malaysian urban consumers. Most of the previous studies have focused on the usage of private retail sales portals in non-Malaysian urban consumers’ perspectives. This study aims to bridge the gaps created by the lack of literature on the factors that contribute to the successful use of private retail sales portals by Malaysian urban consumers. The research problem is “How can Malaysian private retail sales portals be more efficiently and effectively used by Malaysian urban consumers?”

Product Specifications
SKU :COC15086
AuthorAllen Lim
LanguageEnglish
BindingPaperback
Number of Pages400
Publishing Year10/17/2012
ISBN978-3659268335
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00