In this book, an attempt was made to attach quantitative estimates to the on-site recreational benefit of Wondo Genet site so as to demonstrate how the authorities can extract revenue out of the excess benefit to improve qualities and expand the types and varieties of their services. In doing so, the study applied two standard procedures in Environmental Economics, Travel Cost and Choice Experiment Methods, using primary data collected from a survey of 192 visitors at Wondo Genet recreation site. The Travel Cost Method used the amount of money and time people spend getting to the site to derive the demand function for the site, which in turn was used to calculate recreational benefits associated with the site. Using the Maximum Likelihood estimators of truncated models, the annual on-site recreational benefit of the site was estimated to be USD109214.48 per year. On the other hand, the Choice Experiment Method was used to estimate the value of improvement of the site''s quality in terms of the attributes selected, three recreational attributes and one monetary attribute. All the attributes were significant factors in affecting the probability of choosing an alternative scenario.