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The Value of Vague Preannouncements


Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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  • Product Description

The present study offers insights into a facet of uncertainty, commonly seen as undesirable, which did not receive much attention in research literature so far. While positive effects of uncertainty already are confirmed for related areas, such as consumer promotions, a research gap exists for the application of uncertainty within preannouncements. This study tries to fill the gap by extending the positive effects of uncertainty to preannouncements.

Product Specifications
SKU :COC59207
AuthorMarkus Moosbrugger
Number of Pages88
Publishing Year22.01.2014
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-05 00:00:00
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