The study “The Vast Continent Uncovered: Content Analysis of NewAfrican Magazine” assessed NewAfrican Magazine as a representation of the African media. Following arguments by Third World critics who state that Western coverage of their countries is disproportionate and distorted with too little coverage and too much concentration on the violent, bizarre, and conflictual issues, the project content- analysed 176 stories from the January to December 2005 editions of NewAfrican Magazine in order to find out if that is the case around the African continent itself. Analysis shows that there is imbalance flow of information within the African continent. Out of 176 stories analysed in all, 27.3% was for Southern Africa which by far exceeded 3.5% attributed to North Africa. Besides, African stories were positively orientated towards successes and developmental issues (54.6%) disqualifying the negative Western perception of news around Africa and to its entirety the world.