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The Vetrosexual - Fashion's Most Important New Shopper


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 4,835

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  • Product Description

This book is an investigation into the changing social, cultural and economic factors that have caused 25-34 year old men to have an increased interested in fashion and their appearance. Through a critical analysis of secondary sources, consumer questionnaires, focus group findings, and industry interviews, new consumer segments have been determined which no longer fit under the ‘Retrosexual’ and ‘Metrosexual’ profiles. It is established that this generation are instead part of a new profile - the ‘Vetrosexual’ - whose consumer behaviour has shifted from previous generations.

Product Specifications
SKU :COC59222
AuthorLaurence Ajimal and Daniel J. Easters
Number of Pages204
Publishing Year14.08.2014
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-05 00:00:00