Video games have established their position as one of the most favorite pastime activities. Developing companies are seeking new and innovative ideas in order to make the industry more diverse and attract an even larger fan base. Releasing a new game installment can bring in hundreds of millions of dollars for the developer in just a few days, as fans often gather in long lines just to get their hands on the new ''''Halo'''' or ''''Sims'''' issue. Experts predict that the video game industry will become a more and more important part of the US economy. In order to find out more about video game development, dominating companies and the games that have left a huge cultural impact on the society – read this book.