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The virtual obesogenic environment

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

The rise of social networking websites and computer games has made the Internet a popular destination for the young generation. However, this has not gone unnoticed by the fast food industry, which has also become active in social networking, hence extending its marketing strategies into cyberspace. This book observes the numerous marketing strategies employed within social networking sites by the fast food chain McDonald's, which has induced a virtual obesogenic environment for the adolescent population. McDonald's seems to have exploited adolescent social behaviour by encouraging peer-to-peer marketing as well as utilizing food based advergames to promote a plethora of unhealthy products whilst simultaneously inducing brand immersion among adolescents.

Product Specifications
SKU :COC52262
AuthorMayoor Sunilkumar
LanguageEnglish
BindingPaperback
Number of Pages84
Publishing Year2012-06-22T00:00:00.000
ISBN978-3659165160
Edition1 st
Book TypeSociology
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00