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The White House Office of Global Communications


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 5,066

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  • Product Description

September 11, 2001, meant the end of a generally peaceful era for the United States: the "post-cold-war" era. New threats emerged and the country found itself engaged in several wars simultaneously. To carry out a rhetorical response to these new challenges internationally, a new organization was created, the White House Office of Global Communications. However, the communicative efforts of the United States failed - although most of the world showed support for the United States immediately following 9/11, today the country is perceived negatively around the globe. As a result, it becomes vitally important for the United States to learn what mistakes the White House Office of Global Communications committed and, based on that, what the country should be doing differently to improve its image globally. This book can be useful for students and professionals in the areas of international communications, government relations, public diplomacy, public relations, and marketing.

Product Specifications
SKU :COC37465
AuthorAlexander Laskin
Number of Pages172
Publishing Year2010-02-04T00:00:00.000
Edition1 st
Book TypeComparative politics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-31 00:00:00