Who does not know the teen wizard with an epic scar on his forehead? Of course – it is Harry Potter. The same Harry Potter that hundreds of millions of kids (and not only kids) adore and whose products (whether they would be books, movies, video-games or anything else) they consume without hesitation. The Harry Potter brand is a global phenomenon, letting us believe in witchcraft, dementors, dragons and quidditch. This book lets you behind the magic curtain to see what the world of wizardry really is about.