Tourism certification is playing an increasing role in regulating and monitoring tourism enterprises, and promoting responsible and sustainable tourism development. Therefore, this unique and accessible book bridges the gap between mass tourism and sustainable tourism development and maintains a firm focuses on the practical application of tourism certification. It presents students, professionals and policy makers with a set of conceptual tools for understanding the complex factors that make up tourism certification and its contribution for sustainable tourism development. It is fully illustrated throughout with international case reports to provide a solid foundation for understanding not only what tourism certification is and the benefits of well formulated tourism certification but also how to influence and implement it. With a user friendly learning structure it is divided into five chapters. It examines issues such as sustainable development, sustainable tourism development, environmental, social and quality sustainable tourism certification schemes and representative global and national benchmark sustainable tourism certification schemes for Ethiopian tourism industry.