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Tourism in Global Village


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 5,580

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  • Product Description

The economic significance of tourism has been accepted with reverence across the globe. Moreover, there is an additional advantage with tourism as an industry. Firstly it is perhaps the most environment friendly and eco-friendly industry. Secondly and strategically very important, is the fact that, this industry does not have any threat of patents, or intellectual property rights. Thus it gives a truly lasting competitive edge to the native country. This Edited Volume contains 20 articles from international researchers. Topics vary from Marketing of Tourism, Health issues and Medical Tourism, Tourist Shopping Behavior, Online Tourist Behavior. Some Contemporary issues like Information and Communication Technology in Tourism, Designing Real time Business Intelligence System Framework, have been addressed. Some other issues like Crisis Communication and Forecasting in Tourism have also been covered. Overall this book is a small compilation of contemporary and relevant issues facing the Tourism Industry today.

Product Specifications
SKU :COC90719
AuthorDevashish Das Gupta
Number of Pages264
Publishing Year2013-06-07T00:00:00.000
Edition1 st
Book TypeSociety & social sciences
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00