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Tourist Satisfaction with Cultural Heritage Site


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Cultural heritage tourism is the fasted growing segment in tourism industry. Malacca was designated as a World Heritage Site by UNESCO on July 2008. This enables Malacca boost its cultural heritage tourism as one of the main industry in Malacca and Malaysia. This study is to identify the tourist satisfaction on the cultural heritage destination attributes and examine the differences in cultural heritage destinations attributes that tourists’ select, based on tourists’ demographic and travel behaviour characteristics. It also identified which cultural heritage destination attributes that satisfied tourists and which attributes need to be improve. Therefore, the study should help marketers, planners and local authorities to understand the satisfied and dissatisfied cultural heritage destination attributes of tourists, assist them to plan a good strategic to market cultural heritage tourism and maintain the cultural heritage site’s sustainability.

Product Specifications
SKU :COC64590
AuthorLee Ai Lin
Number of Pages160
Publishing Year2013-02-21T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00