TQM application in commercial banks in Zimbabwe


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

A business without customers is no business.TQM has been popularized by quality gurus yet it still remains elusive.This book focuses on the application of TQM on customer services in commercial banks taking an empirical perspective.Bankers,service marketers and scholars can benefit from the use of emphasis curves,time and motion log and servqual instruments.The author noted that there is a "wheel of banking"where TQM application is higher when banks are still small and new.As they grow their adherence to quality principles decline yet they now have more resources to spare.

Product Specifications
SKU :COC64600
AuthorDivaries Cosmas Jaravaza
Number of Pages120
Publishing Year2013-03-05T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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