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Trademarks and Venture Capital Investment

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

This research aims to shed light into the influence of trademarks on the due diligence process of VC funds. Finding the most-promising and eventually outpacing start-ups is at the core of a venture capitalist's activities. VCs seek herefor signals that ease the process. Previous research shows that intellectual property plays a significant role in a VC's decision-making. Due to the growing importance of trademarks, on the one hand, to protect incurred expenses, and on the other hand, as a reflection of the company's existing marketing know-how trademarks might have an influence on the amount invested in start-ups. The analysis at hand examines whether factors such as the presence of trademarks as well as the number of unique classes a trademark is registered in have an influence on the invested amount. Another layer that is added to the analysis are interaction effects, namely do different types of investors value the presence of trademarks differently and does the industry of a start-up play a role in the valuation of trademarks.

Product Specifications
SKU :COC69630
AuthorSila C. Sarac
LanguageEnglish
BindingPaperback
Number of Pages92
Publishing Year2011-06-05T00:00:00.000
ISBN978-3844396171
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00