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Transforming Corporate Culture


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Competing in increasingly commoditised markets and changing environments, force organisations to find new ways of doing business. Adapting to these new realities requires organisations to change, either incrementally over time, or radically in leaps. In any case a successful change is primarily dependent on the organisation’s ability to transform its culture. It is this intangible “soft” factor that is the “hardest” success factor when it comes to change an organisation. For many companies, however, it is not enough anymore to just keep pace with changes of the environment, but they are also obliged to initiate change, to constantly renew themselves – to innovate. This again requires a change towards more creativity, experimentation, and risk-taking. Design Management offers a set of tools for an organisation to become more innovative, which are complementary to traditional cultural change approaches. In the first part of the thesis, a process-orientated approach is developed for changing the culture of large organisations by combining business and design interventions. This process is then validated in the second part of the thesis, with the approach taken by the company Swisscom.

Product Specifications
SKU :COC63826
AuthorHarald Weishuber
Number of Pages68
Publishing Year2013-05-16T00:00:00.000
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00