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Trends and Opportunities in the Indian Life Insurance Industry


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The trends and opportunities in the Indian life insurance industry are studied with the review of the organizational system of life insurance corporations of India. Thoroughly studied the product policies and pricing systems, analyzed the distribution systems and studied the opinions of the agents. This study examined the promotional programmes, internal marketing and elicit consumers’ opinion. This study also identified the problems and suggested measures for the development of the life insurance corporation. Primary data and information were collected through two well-structured surveys by conducting personnel interviews from insurance consumers, insurance professionals, officials, agents and other persons who are connected with insurance business. Simple Statistical techniques were used in tabulation, analysis and interpretation of data.

Product Specifications
SKU :COC64604
AuthorAruna Panchumarthy
Number of Pages260
Publishing Year2013-03-15T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00