Understanding Relationships Marketing of Public and Private Hospitals

Understanding Relationships Marketing of Public and Private Hospitals


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Chapter one consists of introduction to the methods employed in this research (book). Chapter two constitutes the readings of earlier studies in the field of services marketing, conclusions made by earlier researchers in related fields of relationships marketing; and the conceptual framework. Chapter three is an embodiment of the historical background and evolution of the Ghana Health Service / Sector. Write-ups on the background of both Ridge Hospital and Nyaho Clinic (Hospital) have been embedded in this chapter. Chapter four describes the methods used in the data gathering and sources of information to the study. In chapter five, the data gathered and analysed have been presented. The hypothesis and objectives set were tested against the results found in the study. Chapter six also presents the summary of findings, recommendations and conclusions of the entire study.

Product Specifications
SKU :COC23933
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-28
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