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Understanding Tourist Motivations: Emirati Leisure Travel to Australia


Marketed By :  Scholars' Press   Sold By :  Kamal Books International  
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  • Product Description

Tourist motivation has become an important concept for study amongst academic researchers and tourism marketers. It embodies an amalgam of ideas and approaches, constituting what Cohen (1974, p. 528) refers to as a “fuzzy set” of definitions and descriptions. Besides other interrelated influences, it is a critical variable and driving force behind tourist behaviour (Crompton, 1979). To further understand the importance of the tourist motivation concept this study aimed to explore “how well do tourist motivation models using push and pull factors describe the motivation of tourists?” The target sample selected was Emiratis of Arab/Islamic origin from the United Arab Emirates who travelled to Australia for holiday purposes. De Ruyter and Scholl (1998, p. 8) point out that “a qualitative methodology provides an in-depth insight; it is flexible, small-scale and exploratory, and the results obtained are concrete, real-life and full of ideas”. Since Emirati society is very close-knit and conservative, a qualitative approach was taken as it allowed the researcher to get close to the participants and thereby gain a more detailed understanding of their motivation and tourist experience.

Product Specifications
SKU :COC59028
AuthorNoela Michael
Number of Pages364
Publishing Year25.11.2014
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandScholars' Press
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-05 00:00:00