Over the last few years, sustainability has become an integral part of city policies across the world and is being addressed in many fields, including urban and transport planning. As will be shown in this book there is an interlinkage between urban bicycling and sustainability. Nevertheless, certain factors can hinder the level of bicycling in the city; and this can have a negative effect to city''s sustainability agenda. These possible factors will be introduced in this book and these are applied to the city of Tampere, Finland. The most important method when finding out the factors affecting urban bicycling in Tampere is social media. As a method, social media is rather new, thus deeper investigation for the use of it as a potential method is in order. This book could help planners and city officials to better acknowledge the potentials of social media in planning process, or anyone else who may be considering utilizing social media with its potentials.