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Use of Social Networking Sites and Gemeinschaft Tendency


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  • Product Description

Technology is generally thought to have developed the quality of our social life. However, in reality, society and its norms, structure, etc. rarely evolve in harmony with technological developments. There has often been a gap between the velocities of material and cultural advancement that might have implications for the direction of collective human life at large. Communication technology has developed in the last two decades at a rapid pace with a general assumption of progress and advancement at different levels, while facing the arguments of having destroyed human relationships and taken away the emotional attributes. Preceding a long debate, recent critiques have unveiled the romanticized early notion of improved human relations due to improved communication technology. In the current study, I will analyse the reality incorporating perspectives on social capital. Therefore, I will employ the idea of normal types in which Tönnies’ depiction of Gemeinschaft and Gesellschaft will be seen as idealised extremes of high and low social capital. This will encompass a fact-based empirical approach to observe the phenomenon from a positivist orientation to get to a strong conclusion.

Product Specifications
SKU :COC91405
AuthorObydullah Al Marjuk
Number of Pages56
Publishing Year2013-07-12T00:00:00.000
Edition1 st
Book TypeSociology
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00