User Generated Content in Facebook

 

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  • Product Description
 

Social networking sites are becoming hugely popular in the last few years. Facebook, Twitter and MySpace occupy three of the first top twenty positions of the most visited websites around the world. They have enabled large part of online users new ways and new tools of interaction, communication and content available than were never before possible on the web. In other words, people are participating in content creation rather than just consumption. This work seeks to measure the presence of Costa Crociere company within Facebook to evaluate its brand reputation on online users perceptions and assess how the company exploits the Social Network to promote itself. The cruise sector is a kind of vacation that generates a great involvement concerning the life onboard which means an increased sense of community among travelers. This sense of community could be reflected by sharing travel experiences within social networking sites.

Product Specifications
SKU :COC51235
AuthorFrancesco Tumino
LanguageEnglish
BindingPaperback
Number of Pages76
Publishing Year2012-03-06T00:00:00.000
ISBN978-3845432281
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00
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