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Using Expectation to Segment Taiwan Professional Baseball Spectator

Using Expectation to Segment Taiwan Professional Baseball Spectator

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

This study comprises two stages that empirically investigate and evaluate the perceptions and importance of service elements’ expectations of professional baseball spectator in Taiwan. Study I is designed to collect the perception of spectators’ service elements’ expectations – focus groups meetings, which also help the research to develop an appropriate research instrument for the evaluation of the importance of service elements’ expectations to Taiwan professional baseball spectators. Study II collected 1020 questionnaire survey samples and used cluster analysis approach to segment TPB spectators into six meaningful groups by service elements’ expectations. This book provided a different angle for sports organizers to consider, and an outline for assisting managers design service packages that are highly responsive to the target market.

Product Specifications
SKU :COC52467
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08
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