☰ Category

UX in mobile phones to ensure customer satisfaction and loyalty


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days


Check Your Delivery Options

Product Out of Stock Subscription

(Notify me when this product is back in stock)

Rs. 3,651

Availability: Out of stock

  • Product Description

User experience (UX) is ubiquitous and omnipresent. Technology success is conditional to both subjective and objective requirements satisfaction. It is often very challenging to evaluate UX subjectively, because it includes both pragmatic and hedonic aspects of technology use. Knowing users’ perceptions after a product use is very challenging. Various methodologies are designed to evaluate non-instrumental aspects of technology but still there is a need to evaluate overall UX. Overall UX measures product utility, usability, identity, aesthetics, stimulation and value aspects. Researcher has tried to identify methods and tools to measure Overall users’ experience from all perspectives to improve product form to ensure customer satisfaction and loyalty. For this purpose SDM is employed for the first time to measure overall UX. It is found that SDM is easy, less time consuming, less expert knowledge required and more reliable than surveys and other self reporting techniques. Furthermore, SDM is used to explore various user preferences suitable for product form improvement.

Product Specifications
SKU :COC72288
AuthorKalimullah Khan
Number of Pages96
Publishing Year2011-11-29T00:00:00.000
Edition1 st
Book TypeComputer networking & communications
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
0 Review(s)