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Value Delivery System of 'Fresh Produce' in India:Issues & Challenges


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This book mainly focuses on value delivery system of ‘fresh produce’ in India. India is the second largest purveyor of fresh produce and requires a lot of proficiency and resources. To handle such huge production is not an easy task, which is one of the biggest challenge that India faces to procure such huge production and supply it to end consumer. This book presents a framework to design various fresh produce procurement options available to a food-retailer like direct procurement from farmers and farmer organizations, development of business partners/service providers, and explores production areas adjoining to consumption pattern. The study related to marketing of fresh produce shows that Marketed Surplus can be boosted by increasing vegetable production by the farmers mainly for sale in market to increase their income. The empirical evidence demonstrates that the benefits of rise in prices are not fully availed by the growers and their gains have been intercepted by the middleman, reflecting the inefficiencies of the marketing mechanism.

Product Specifications
SKU :COC64763
AuthorGaurav Joshi
Number of Pages172
Publishing Year2013-01-27T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00