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Viral Marketing


Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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  • Product Description

Revision with unchanged content. The book seeks to provide a critical evaluation of viral marketing's potential as a new and possibly crucial dimension in 21st century marketing. It covers essential features of communicational and social behaviour, examines key aspects of viral marketing from the original concept to final implementation and investigates methods of campaign assessment. Consideration is given to the application of viral marketing in a broader corporate communication strategy as well as to some of the pitfalls that may be encountered.

Product Specifications
SKU :COC15167
AuthorMichael Bryce
Number of Pages88
Publishing Year7/19/2012
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00
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