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Weibo Addiction in China

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

“Weibo” is a type of social network service in China. This study focuses on people’s addictive use of Weibo in China and investigates the relationships among expected outcomes of Weibo use, deficient self-regulation, Weibo usage and Weibo addiction. Social cognitive theory was applied as the guiding theoretical framework in the current study. Participants from a public university in China were asked to fill out the measures. Exploratory factor analysis and multiple regression analysis were used to answer the research questions. The results suggest that participants have expected self-reactive outcome, expected status outcome, and expected novelty outcome in Weibo use. Expected self-reactive outcome positively predicted deficient self-regulation and all the dimensions of Weibo addiction. Weibo usage also positively predicted deficient self-regulation and all the dimensions of Weibo addiction. Research implications and future research directions were discussed in this study.

Product Specifications
SKU :COC91093
AuthorKun Xu
LanguageEnglish
BindingPaperback
Number of Pages88
Publishing Year2013-09-29T00:00:00.000
ISBN9783659465000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00