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Western Fashion Advertising in Mainland Urban China

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description
 
This book addresses the idea of western fashion advertising and its implied effects on identity and values of young people in contemporary Mainland urban China. Through an in-depth analysis of current fashion magazines and outdoor advertising, survey of Chinese urban youth and personal interview of this group, this thesis relays the large scope and reach of western advertising in urban China as well as perceptions and responses to this form of advertising. Survey and interview of contemporary Chinese youth gives the picture that western fashion advertising has saturated this community and communicates the concepts of advertising as a site for cultural change. Self-image concerns are discussed with suggestions of ways to create more culture-specific advertising and marketing campaigns that meld with Chinese cultural values.
Product Specifications
SKU :COC9814
AuthorLisa Scharoun
LanguageEnglish
BindingPaperback
Number of Pages240
Publishing Year10/22/2012
ISBN978-3659282737
Edition1 st
Book TypeThe arts: general issues
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece(Paperback)
Product First Available On ClickOnCare.com2015-08-07 00:00:00