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What do 'Switched-on' Customers Really Value?

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description
 

Improvement in web technologies has increased the visibility of competitors’ offerings, which improves the customer’s ability to compare these offerings. Despite the comparability of service offerings, only very few studies include competitor-oriented information. Therefore, this study proposes a framework that concurrently incorporates the drivers of customer evaluations for their existing and next best alternative offering. This research found evidence of the dual impact of switching costs, and hence they should not be considered in isolation. This study supports the enhanced role of relationships and financial barriers in building and destroying customer value, respectively, and further, their reversed effect on the attractiveness of alternative offerings.

Product Specifications
SKU :COC71301
AuthorJesse Candy
LanguageEnglish
BindingPaperback
Number of Pages204
Publishing Year2011-12-27T00:00:00.000
ISBN978-3846528303
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00