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Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Satisfying consumers is the best method for organizations to gain competitive advantage. To deliver quality services to clients we need to understand what they are looking for and how much value they attach to the single elements of the offering. It thus become crucial, especially for knowledge based services to develop pricing models that take into account the perceived value of the service by the client, going beyond simple cost or competition considerations. Combining an aggregate planning model with a share of choice model, I establish a link between the planning of the resources and their pricing. The shadow prices associated with the solution of the optimization model then provide a proxy for the price of the expertise delivered. Model and results are presented for a travel agency.

Product Specifications
SKU :COC70786
AuthorTommaso Visentini
Number of Pages100
Publishing Year2011-10-26T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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