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Where the bloody hell are you


Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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Rs. 2,231

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  • Product Description

The Author examines the ‘Where the bloody hell are you’ campaign and its varying global response. In this study, he indicates whether the slogan 'bloody hell' is to make responsible for the adverse outcome, or if other factors might have caused global controversies. The aim of his study is to understand Tourism Australia’s (TA) approach to advertising and how stereotypes of Australians were formed through the ‘Where the bloody hell are you’ campaign. The campaign was outlined to entice customers to travel in Australia and the applied marketing message should have increased awareness and attractiveness of the countries distinctiveness. The Author provided an exciting, engaging and informative study, backed up with abundant amount of adequate and up-to-date literature that underpins the accuracy of the subject matter.

Product Specifications
SKU :COC51795
AuthorMichael Feichtner
Number of Pages52
Publishing Year2012-11-17T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00
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