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Why Brand Loyalty is so important for successful business companies?

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

For securing the long-term profitability today, businesses are agreed to develop, maintain and create brand loyalty in such a way to maintain loyal customers, but it is difficult in one way or another in such a turbulent and competitive environment. Brand loyalty is the repeat purchase of any customer that reflects his or her conscious decision to continuously purchase that product in future. Abdul Rehman and Muhammad Zia-ur-Rehman have explored and analysed very aptly the role of brand loyalty for a successful organisation. This book is a must read book for those who want to set their companies with a better performance in this competitive business world.

Product Specifications
SKU :COC15878
AuthorAbdul Rahman and Muhammad Zia-ur-Rehman
LanguageEnglish
BindingPaperback
Number of Pages64
Publishing Year2012-08-08T00:00:00.000
ISBN978-3659209604
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-25 00:00:00