Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

Why Use Franchising?

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

Check Your Delivery Options

 
Rs. 2,153

Availability: In stock

 
  • Product Description
 

Franchising has become a popular way of doing business among entrepreneurs from developed market economies and from transitional economies. This book investigates the role of franchising in Scotland where the marketplace becomes increasingly competitive and where entrepreneurs, in the age of globalisation, require higher security in establishing and running their businesses. WHY USE FRANCHISING? The perception of Scottish entrepreneurs - presents views of Scottish franchisees exploring whether franchising can be a successful strategy for running SMEs in a decade of globalisation also in Scotland. Moreover, the book investigates the motives of using franchising in Scotland. The book is of interests to franchisors (who can learn how to attract new franchisees), franchisees (who can verify own perception in relation to their experience), those studying franchising (who can explore their knowledge in the field), public bodies (who aim to enhance economic development), and all those who desire the opportunity to join a franchising chain.

Product Specifications
SKU :COC64958
AuthorArtur Steiner and Izabella Steinerowska-Streb
LanguageEnglish
BindingPaperback
Number of Pages80
Publishing Year2013-07-05T00:00:00.000
ISBN9783659420030
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00