Women and Media Management

Women and Media Management


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

₹ 3,651

Availability: Out of stock


Delivery :

5% Cashback on all Orders paid using MobiKwik Wallet T&C

Free Krispy Kreme Voucher on all Orders paid using UltraCash Wallet T&C
Product Out of Stock Subscription

(Notify me when this product is back in stock)

  • Product Description

The research set out to establish challenges which prevented women from advancing to higher positions in print media. The descriptive survey method was used to establish the challenges faced by women print journalists in career advancement. In-depth interviews and survey questionnaires were used as tools to gather data for the study. The data from the in-depth interviews was analyzed qualitatively while the data from survey questionnaires was analyzed quantitatively. The study found that despite being bound by social roles, traditional stereotypes and attitudes that hinder career progression in the past, women print journalists are cultivating a new perspective in regard to their potential and capabilities to work in print journalism field. Therefore, they are gradually advancing in their careers breaking into the senior positions where they get a chance to participate in decision making levels. Based on the findings, the researcher recommends that women print journalists should not accept the status quo but embrace the social changes and use those changes as opportunities to showcase their capabilities and abilities to impact the print journalism profession.

Product Specifications
SKU :COC50584
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08
0 Review(s)