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Women in Advertisements


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 4,396

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  • Product Description

Women in Advertisements book answers a number of questions related to the way women appear in advertisements of an economy in transition. How ads generally portray women in Serbia? What is public opinion about the way women are portrayed in Serbian advertisements? How do men and women react and respond to advertisements that contain stereotypic or offensive portrayal of women? Where do differences in perception of men and women toward gender role portrayal in Serbian advertisements occur and what may be reasons for this to happen? Are Serbian consumers keen to punish companies that are using offensive ad campaigns? Does Serbian context differ from context of Western countries regarding to focal gender issues in advertising?

Product Specifications
SKU :COC71220
AuthorMihajlo Popesku
Number of Pages136
Publishing Year2011-10-19T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00