What if you could trace Word-of-Mouth about your company in Facebook? Is it technically possible? What if you could frame your target group by just observing how Word-of-Mouth spreads through the internet? Gianluca Valerio, with his innovative and original solution, will demonstrate that this is possible and that this leads to turnover, ROI and Brand strengthening. Being behind the social networks structures, he detects ties, channels and undiscovered social groups. Through the network insights, you can develop specialised ways of addressing groups and find new efficient ways of transporting messages. Ultimately, Valerio’s solution offers the highest tailored-made individualisation of the message content, of the channel, of the group, of the opinion leaders and of the advertisement investment.