Do you have a business idea and do not know where to start from? Do you want to grow your business into a multinational giant? Writing a winning business plan is a step-by-step guide aimed at helping you develop and write a professional business plan. It is an essential tool to help new entrepreneurs kick-start their business ideas, owners and managers of small and medium businesses/companies secure funding from banks, attract investors and guide business operations to the next level. It is practical, clear and concise. This book will help you: * Write a convincing and successful business plan. * Raise funding/finance/money for your business. *Attract investors and lenders. *Research, analyze and understand your target markets and customers. * Build a realistic and solid financial plan. * Conduct effective day-to-day business planning.