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Y generation: a technology and media perspective

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

The widespread diffusion of technology and the rise of the Internet have shaped contemporary social behaviours and processes: the resulting impacts on society are so visible and pervasive that the binding relation between humans and technologies can be read as the fundamental variable to define and characterize the last generation, called Y Generation. In fact, Y Geners show considerably different cognitive patterns and behaviours with respect to their predecessors, allowing them to multitask, affecting their learning preferences and moulding the way they use and select media to communicate. This work gives a description of Y Generation, analyzes the importance and the role technology and media played in shaping generational differences and finally attempts to find the key to extend findings to present and future work contexts.

Product Specifications
SKU :COC70636
AuthorNICOLA RESSMANN
LanguageEnglish
BindingPaperback
Number of Pages96
Publishing Year2011-04-22T00:00:00.000
ISBN978-3844324853
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00