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Yield Management Implementation: Findings and Implications

 

Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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Rs. 5,580

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  • Product Description
 

Yield management and its two strategic levers, i.e. price and duration management, have been studied in several past researches. This book wants to provide an understanding of how yield management can be applied to a case study firm and, specifically, to the case of the Arena in Verona – the most famous monument of Verona, known all over the world – where lyric performances are portrayed in the open air. In particular, the work investigates how customers of the Arena perceive pricing methods, which policies the firm can apply, in terms of fairness and familiarity, and to what extent customers’ characteristics (such as age or gender) influence their perceptions on pricing policies. The work is based on a quantitative research and results are presented with suggestions for application from a management persepective.

Product Specifications
SKU :COC64552
AuthorSelene Marogna
LanguageEnglish
BindingPaperback
Number of Pages264
Publishing Year2013-12-03T00:00:00.000
ISBN9783639493276
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00